From
ago several years, and my dedication to study and research on "strategic planning of identity and communication," I have also worked on a particular line of research. Since 2005, more or less, I have been researching and publishing things on "Communicating Corporate Social Responsibility."
However, for almost 1 year, I saw that this topic is highly saturated (not necessarily the communication of CSR, but the overall CSR), which is difficult to investigate the matter before the deluge of data and information. On the other hand, I'm a little disappointed with the subject ... While companies have spent the last few years talking about the benefits of being socially responsible, to the moment of truth (ie, before the current crisis) shows little responsible behavior (and in many cases, criminal) by business ... So, I get the feeling that the issue of CSR is strategic for companies in the periods in which earned 20% more every year ... Of course, this is not true in all companies. There are many good companies who really take seriously what the RSC ... But still I'm watching the comments of several CEOs last couple of years on such issues as the importance of business ethics and the importance of employees and their vital contribution to the company, and in recent months are all I read news about malpractice and layoffs ... Therefore, many "communication of CSR" and little "Conduct RSC" ...
last few months I have been discussing the possibility of "changing the subject" of investigation. So, I decided to take a "step down" in the subject of CSR and devote himself to research on "Communication for Cultural Heritage" ... I think everywhere we have an excellent cultural heritage, but we are not communicating properly to society. Those who work in communication must bring our "Granite sand to make the cultural heritage known and accessible to the vast majority of citizens, not just an asset available to a few. In other words, we can work on the "democratization" of our cultural heritage. This is an issue I've always liked, and which had already done some professional foray (in 2002 for the municipality of Barcelona) and also something in academia and research (in 2007 and 2008). I'm preparing some research on communication in museums.
So, new year, new theme, heh, heh ...
