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"Corporate Branding", available online

internet is now available in my new book Corporate Branding. Fundamentals strategic management of Corporate Identity in PDF format. The file includes the entire book (without page breaks and Google Books) and with the same structure and layout as the printed book.

You can download it by clicking on the image on the right hand column of the blog. If you have any problems with downloading, try again a bit later, because it may be that the server is a bit saturated.

For now, the book will be available in paper format, as the editorial (the Business School Universidad Mayor, Chile) has conducted a limited edition non-commercial purposes. In the next months will see the possibilities for a commercial edition in 2010.

broadcast I should be obliged to do "viral" in this news among your acquaintances and your blogs, websites and social networks to enable all interested parties can access the book.

I hope you enjoy and that will be helpful, both in academic and professional!

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Publishing my new book "Corporate Branding"


During the months of June and July have been presented in Argentina and Chile my new book " Corporate Branding. Foundations for Strategic Management of Corporate Identity ".

The book was published in Chile, by the Stock company's books, of the Universidad Mayor Business School, but is not for sale publicly, since it is a limited edition for students from the business school.

However, from August 1 , the book will be available on my blog, and can be downloaded in PDF format, free of charge .

The decision to publish a book in two formats (paper and PDF) is an old dream I had, to be accessible to all persons interested in the subject, no problems distribution or cost of the book. In this regard, I wish to thank also the University Business School staff, and its Director Francisco J. Garrido (a good friend) who have accepted this editorial in its collection.

I hope you enjoy and that will be useful, both academic and professional!