During the months of June and July have been presented in Argentina and Chile my new book " Corporate Branding. Foundations for Strategic Management of Corporate Identity ".
The book was published in Chile, by the Stock company's books, of the Universidad Mayor Business School, but is not for sale publicly, since it is a limited edition for students from the business school.
However, from August 1 , the book will be available on my blog, and can be downloaded in PDF format, free of charge .
The decision to publish a book in two formats (paper and PDF) is an old dream I had, to be accessible to all persons interested in the subject, no problems distribution or cost of the book. In this regard, I wish to thank also the University Business School staff, and its Director Francisco J. Garrido (a good friend) who have accepted this editorial in its collection.
I hope you enjoy and that will be useful, both academic and professional!
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