Friday, 10 July, at 18.00 pm, I will present in Buenos Aires my new book, called " Corporate Branding. Foundations for Identity Management Corporate . "
The event was held at the University Palermo, Larrea 1079 (Larrea and Avenida Santa Fe), and is organized by the Faculty Club Edward Bernays, the Professional Council of Public Relations and University of Palermo. In this regard, I want to publicly thank the Professional Council for their interest, and especially Daniel Yasky, driving the organization of the event.
The activity is free entry, and is designed to make a brief presentation of the highlights of the book, and then leave a significant period of time to chat and discuss all the issues that affect us all people (students, teachers and professionals) who are in the field of Relationships Public and Corporate Communications.
I hope those who are in Buenos Aires and surrounding areas can be passed around, and that we can see and enjoy a good time in the company of friends.
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