Thursday, August 20, 2009

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Interview Magazine Interview Magazine DIRCOM


was just published an interview (audio) on the website that made me DIRCOM Juanjo Larrea, director of Group DIRCOM on my new book "Corporate Branding " .
It discussed the concept of branding, content interest to students, academics and media professionals, and also the reasons to hang the book on the Internet.

Wednesday, August 12, 2009

Small Wart On Upper Lip

Circuz


Carolina My good friend gave me a Raspo in the magazine interview Circuz during my recent stay in Córdoba (in June).
Here, we talk about the impact of internet and web 2.0 is having or will have on communication in organizations.

Friday, August 7, 2009

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Dissemination "Corporate Branding"


1 week ago Corporate Branding is posted on the internet .....
and has already had over 1,000 downloads!
And what in Spain we are in the holiday season!!
Internet seems this and viral dissemination work, heh, heh!. I want to thank all who have helped spread the book, and have made it possible to reach many people (for Dan Brown should be very few, but in academia 1,000 books are "mass distribution", heh heh, heh)
And surely, as the viral media is increasing, so will the number of people who have access to the book ...
Thank you all!