Today I want to make a "public presentation" of Mainmedia a Analysis Model Media Reputation , to measure and evaluate quantitatively and qualitatively how the mass media (newspapers, TV, radio and digital media) present to the public to company, organization, institution or person. For detailed information visit the website Mainmedia .
This model is an initiative created in 2007 to discuss the media impact of a business project in Aragon (Spain). For nearly 3 years and with the support and collaboration of many people, we have been researching (and testing) how to measure and evaluate the information published in the media. The result of these 3 years of work Mainmedia and implemented by a computing platform online.
Mainmedia is not a way to make the press clipping (there are many companies that does that very well) or a computerized search and recognition of news and keywords (it is demonstrated that computer analysis is much less efficient than human analysis).
Mainmedia is a system that provides in-depth analysis, qualitative and quantitative information to media . And the transformation of data on media image and reputation, which can be compared with studies of corporate image and reputation. Generates very detailed results on the media notoriety and media associations attributed to the subject studied and the corresponding valuation.
hope is a useful tool for those responsible for media and press organizations and media consultants and public relations (to give a value added service to their customers). And also hope that the platform will be useful for scholars who want to investigate the impact of the media.
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