The August 1, 2009 hung it in my blog my latest book "Corporate Branding." I decided to hang it in PDF for free, in a decision that was innovative but not generally (there were already many books posted on internet), yes he was in the specific area of \u200b\u200bcorporate communications and public relations.
After 1 year, the experience has been entirely positive. For very different reasons:
a) The book is so far almost 10,000 direct downloads from my blog. Not to mention downloads from other blogs or websites or distribution people do in pdf file. Which probably involves increased discharges x2 or x3. My previous book "Strategic Planning Corporate Image" (the black book), published in 1999 in traditional format (paper by Editorial Ariel), has 3 editions of 1500 copies, which means that more than 1o years have not gone on to sell 4,500 copies in total (this assumes that the publisher tells me the truth of the numbers.) Ie 1 year "Corporate Branding" has reached more than twice as many people on "Strategic Planning ..." in 10 years.
b) The response of the people, either through email or in person, many people I was thankful to put the book accessible to everyone ", whether economic (for free) at the level of accessibility (easy reference and made available immediately). This aspect is undoubtedly THAT CAUSE ME MORE SATISFACTION.
Undoubtedly, the key features of "success" (at least so I qualify) has been that it is FREE (Free Content) and is easily accessible, especially for many Latin American countries have difficulties to access to books on paper (and distribution costs).
As I said, the experience has been highly satisfactory, and I have very clear from Now, all my books will be published in those editorials that authorize me to hang the pdf version online for free. And my experience (and others) will surely be useful to many other authors who dare to publish his writings on the network.
Finally, I warmly thank the nearly 10,000 who have downloaded the book and hope that they have been interesting and useful.
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